Cold calling vs direct mail

[Naz Hossain]

Hi BP community! I am looking at ways to increase lead generation. I’ve read quite a number of posts and decided to go the route of purchasing a list. I am curious to know, for those who’ve done it, with of the two methods worked better for you. Or was it a combination of both. Cold calling vs direct mail. What has been your success rate with either of the methods?

T.I.A