Direct Marketing/Offers for SFH

[Corey Kenney]

Looking for insight on the way to structure my letters. I know the point is to get the call so I can pursue face time but I just don’t know what the best approach would be. Is it keep it simple and to the point. “Hi my name is.. and I’m a local Real Estate Investor and I’m interested in purchasing your property, fast close, no realtors, no showings just CASH for you to do as you wish”

Or should I give information regarding whatever their current situation is, so they can make an informed decision without fear of the unknown.

I sincerely believe that I can help every person I send a letter to in one way or another so do I just tell them that?

If I am sending a letter to next of kin or an executor do I mention the death In the family and express my sympathy? I only ask this because two properties I am looking at currently the original owner passed away. 1 happens to be my next door neighbor that I did not know personally but I have spoke to her son who comes to cut the grass every few weeks.

My belief is that if the first correspondence really sits well with them and they feel comfortable I won’t even need the next 3 letters..? Thanks in advance

[Geordy Rostad]

@Corey Kenney

There are lots of great ideas here https://yellowletterscomplete.com/yellow-letters/yellow-letter-templates/

If you are already talking to the neighbor's son, why not just ask him what the plans for the house are? A letter seems impersonal and like a step backwards.