Common area staircase - Rubber or Vinyl Tread?

[John Salgado]

I am looking to install some rubber or vinyl corrugated runner tread to each step in the stair case.  I have found it more economical and less maintenance to buy it by the roll and have my GC cut/install rather than do professional carpeting, etc.  Anyone have experience with this?  I am looking for durability over a long period of time so is it better to go with rubber or vinyl?  difference is between the two is .80 cents so money isn't a big factor.  Noise is a factor since it is simple wooden stairs and everyone seems to run down the stairs.