Selling a flip via social media before and after video content

[Joshua Hively]

I am new to investing and am trying to be involved in any real estate dealings I can, to learn and network. My investment strategy is to buy and hold small multi-family units and eventually move into some larger commercial properties. My Aunt flips about 1 SFR a year in A+ locations. She is set to close on a property next week. I have asked her if she would take me along so that I can learn the process. My goal is to learn about rehab cost, tracking finances, working with contractors and such. I have already been able to meet her inspector who she works with regularly. In an attempt to add value to her and the education they will be providing me, my thought is to hire a friend of mine who produces high quality video content for real estate agents and auctioneers(yes, there will be drone footage). The home is one owner since 1955 with minimal renovations so will make for a drastic change. This brings me to my question for you, my BP family. Do you have any advice, tips, strategies for creating such content? How valid of a strategy is this in adding value to her project? Should I strictly shoot before and after content, or some during rehab as well. What platforms should be used to help create a buzz for the sale. Should I use paid, targeted advertising on Facebook or other social platforms (this I have practically 0 knowledge of)? Any comment is so greatly appreciated. As always if anyone wants to just talk real estate, I would love to connect over email or a call. Or if you are local lets get coffee! Thank you!