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Updated over 7 years ago on . Most recent reply

User Stats

23
Posts
7
Votes
John Robb
  • Investor
  • Las Vegas, NV
7
Votes |
23
Posts

What is the best book on marketing for beginners?

John Robb
  • Investor
  • Las Vegas, NV
Posted

Hey BP,

During some personal evaluation I have come to the realization I know very little about marketing in general. Does anyone have any good suggestions on a book on marketing for beginners? Thanks in advance for the help. Go BP!

Most Popular Reply

User Stats

1,478
Posts
1,625
Votes
Dave Van Horn
#5 Real Estate Events & Meetups Contributor
  • Fund Manager
  • Wayne, PA
1,625
Votes |
1,478
Posts
Dave Van Horn
#5 Real Estate Events & Meetups Contributor
  • Fund Manager
  • Wayne, PA
Replied

@John Robb

My two favorites right now:

- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne

- Purple Cow by Seth Godin (and a lot of Seth Godin's works for that matter)

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