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Updated over 7 years ago on . Most recent reply
What is the best book on marketing for beginners?
Hey BP,
During some personal evaluation I have come to the realization I know very little about marketing in general. Does anyone have any good suggestions on a book on marketing for beginners? Thanks in advance for the help. Go BP!
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Dave Van Horn
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My two favorites right now:
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne
- Purple Cow by Seth Godin (and a lot of Seth Godin's works for that matter)