Landlords: Social Media is on Your Side

[Dustin Ruhl]

Landlords have discovered social media as a new tool to help them advertise their property, screen potential tenants, and network with other landlords. The great thing about social media is that it is free advertising. Facebook has a Marketplace section where landlords can advertise their properties with photos and tenant reviews. Landlords who have not done so are encouraged to create a Facebook page for their properties. Not only does social media offer free advertising, but also it can be used to screen potential tenants. Some people post quite a bit of useful information which can inform a landlord if they are good match for the property or not. For example, a person who post about wild parties, drugs, or general mayhem would raise a red flag for the landlord. Also, people with pets usually post pics of their furry friends online, informing a landlord if the potential tenants are being honest when they say they have no pets. Knowing as much about the potential tenant in advance can help the landlord avoid a lot of headaches and costly eviction proceedings. Furthermore, landlords can network with other landlords and related business through social media, establishing business relationships and sharing ideas.

Key Takeaways:

• Social media is an invaluable tool for screening potential tenants.
• Social media can be utilized at an extremely low cost, benefiting landlords.
• Social media can allow landlords to network with each other at a great benefit to all involved.

"By doing this, you will be able to build your brand as well as a positive reputation, attracting quality tenants."

Read more: https://thinkrealty.com/landlords-social-media-side/