Flip properties with a sale price range

[Sarah D.]

Hello flippers,

I've noticed that a lot of the flips in the area I'm looking at in San Diego (or the ones that appear to be flips) are listed with a price range instead of a fixed price.  Why is that?  To bring in buyers on the lower side who might otherwise pass up the property?

Thanks for your insights,

Sarah

[Daniel Berthiaume]

Originally posted by @Sarah D.:

Hello flippers,

I've noticed that a lot of the flips in the area I'm looking at in San Diego (or the ones that appear to be flips) are listed with a price range instead of a fixed price.  Why is that?  To bring in buyers on the lower side who might otherwise pass up the property?

Thanks for your insights,

Sarah

 Yes Sarah, the range pricing is trying to target a bigger range of potential buyers. I'm not a fan of it. If the home is priced right, it should sell. I also have a theory that agents have started doing it because they don't want to be firm with their sellers about the price it should be listed at. Seller wants X, agent thinks it should be priced at Y, so then they decide to do a range of Y-X for the listing price.