Using Video to Sell Your Rehab

[Brian Butterfield]

Hey there BP!

Recently I have been having a lot of success with the use of short video edits to get my flip properties out to potential buyers. My realtor and I team up on these edits to help push out our project and generate interest in what we set as the "pre-sale" time frame of the property (usually 1-2 weeks before it goes live on the MLS). Construction is wrapping up by this point and far enough along that the property shows well in the video. These videos are easy to put together and we do them directly from an Iphone. Only takes about 30 minutes to shoot, edit, and upload it to our social media sites. We put together 2 edits, one is a trailer that we push out to all our our buying agent contacts and post on Facebook, LinkedIn, and Twitter. The second is the Full edit and gets sent out after the property goes live on the MLS. We have properties sell before they even go live through this type of exposure, and they have saved me thousands on staging fees by finding a buyer before I even need to Stage the house (I stage all my properties and build it in to the renovation costs).

Here is an example from one of our properties. Hope this tool can help others get more exposure and drum up that Pre-sale Interest!

(This is video is not an attempt to advertise, Already have a buyer!)

[Chris K.]

Very nice quality video, its definitely a different way to sell. So putting myself in a buyers shoes I would probably always prefer nice, big pictures over a video. One of the reasons is because it allows me to control my viewing experience much better. Your video is a minute 34 seconds long, I can guarantee you that most people would spend more time than that looking at pictures. Some of those shots are only 2-3 seconds long and don't show full rooms just bits and pieces. Again this is just my personal opinion and constructive feedback, not trying to be negative. I'm a huge fan of panoramic shots or shots that capture the bigger picture. I'd bet your good taste in fixing the house up has more to do with your sale than the video ;)