Lead gen web site: offer to list, or only to buy?

[Greg Powers]

I've been planning a flipping business for a little while now, but I also recently got my real estate salesperson's license again (I was licensed a decade ago and let it lapse).  I'm designing a lead generating web site for the flipping and I'm obviously going to say I buy houses for cash, but I'm wondering about the wisdom of also mentioning that I could list the house for sale if that's what the seller needs to achieve their goals.

I have legal and compliance questions about this that I'll discuss with my principal broker, but just from a marketing standpoint, what do you think?

On the one hand, someone visiting my site would see that they do in fact have some options, which might make the situation less stressful for them and more likely to call (and since I'd have to disclose that I was an agent anyway, offering that information up front could help build trust).  And hearing about the down side of listing their house from someone who actually does it might make that discussion sound less "sales-pitchy" and less of a pressure tactic.

I want to position myself as someone who truly wants to help the seller, not as an investor who is trying to make money off them, so I think offering the options would work toward that.  Then again, too many options can be a bad thing.

Thoughts?