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Updated 2 months ago, 10/16/2024
Marketing- SEO or Direct Mail
Hello Everyone!
Marketing Strategies -
Hope everyone is doing well, I have a (quick) question to ask ! So I have recently come into a little money, about $700. Not a lot I know but I am a hard-working guy who just moved out at 18 and I am trying my best to get to where I want to be. I have tried Direct Mail before and received about two calls back and spent about $400 on materials. I made and mailed all my yellow letters by hand to cut and save on costs.
From this, I realized two things-
1. I need to make my mailing lists smaller because I sent out one big thing of mail only one time. When I could've lowered coverage and sent it multiple times to a smaller lead group.
2. Direct Mail is expensive, time-consuming, and doesn't have a high conversion rate based on the amount of money I'm spending as well as the amount of time I am spending sitting on Property Radar hunting for the leads.
So I am thinking my next move since I don't like how well the mail performed, is to try SEO. I have a website built already and it's been up just floating about in the space of the internet with no organic searches. I spent the time making the website and I pay to keep it running. So why not pay and have my SEO optimized, to try and generate organic leads?
I'm not simply just gonna put down direct mail either. I know in the future I should be mailing to get and yield the most leads possible. It would be nice to have my back-burner website cooking away a few deals though. I know setting up and getting my SEO done on Fiver won't cost a lot of money, so with whatever is left I am most likely going on a few paths.
My Strategies and plan with what I am gonna do-
1. SEO- spend money on SEO to get the back burner deals cooking away. Try to get the website at least ranked 3rd in my area.
2. Dirt cheap bandit signs around town about 150 placed and dotted around local zip codes with hot spots of interest/traffic.
3. The rest of the money will be put away and saved for a 5-time mailing direct mail campaign. Property Radar just released a new dirt mail system for the program offering postcards at .48 per and it's already linked to all my lead lists and properties I have found. I am going to shrink them all down into what I think are the best homes out of the lot and mail to them consistently.
That most likely limits all that money. I want to ask is this the best use of that money? Should I go all into direct mail or should I go my 25/25/50 on SEO, Bandit signs, and mail? As well I do know I need a way to handle lead flow. If leads start to come in and I am at work how do I handle them? I heard people say to use Google Voice and set up a mailbox to get back to the motivated sellers, but is there a better way to handle leads when they start to come in? If Google Voice is the way how would I set the mailbox up to handle the leads other than leave a message and I will get back to you? That seems very unprofessional like I'm not with my phone ready to help them with their home sale. It also seems like the leads may pile up too high for me to handle sorting out the bad from the good leads. Any help on the subject would be very helpful :)!
Bottom Line-
I am a young guy and the first deal really will change everything for me. I am still super excited even after about a year now of learning and entering into the community, yet to achieve a wholesale deal. Please any advice on my ideas or changes that may benefit them would be greatly appreciated and I appreciate the time you took to read this.