Energy efficient shingles experiences

[Sam Zawatsky]

Hello,

I am putting a new roof on a townhouse end unit rental property in the next month, and have been told that the Atlas Pearl colored pinnacle pristine shingles are the same price as the other shingles, but are energy efficient. I don't prefer the color of these shingles, as it is a rather light color, but am wondering are the energy savings worth it? Would it help me get more in rent?