Short Term Rental Host as a Company or Individual

[Jon H.]

I'm currently looking to purchase a STR condo in the Orlando area (Osceola County). If all goes well, I'd be looking to purchase another one there next year. My sister was also currently looking to buy a STR in Central Florida as well.

Thinking ahead, would it make sense to set up a Company/Brand to operate the three properties? Does this give the STR a more professional look or do travelers prefer to deal with individual hosts? I'm curious to hear the perception since so many of you have several STR's in the area.

Thank you!