Zeroing in on the right rent

[Sudeep Jain]

As a first time landlord, I am having some trouble zeroing in on the right rent for a 2/1 lightly updated fourplex unit in the Fruitvale area. I had a few questions:

1. Is craigslist the right tool to reach a Hispanic clientele? Most of the residents in that area are Hispanic. Should the ad be in Spanish? 

2. Are there some no-nos to mention in the ad that could turn off tenants? 

3. Are there any other advertising channels important to this clientele, that I am missing? 

4. Does 'staging' the unit/holding an open house make sense?

I have had the ad up there for a week now, I admit, my pictures aint special but I have had only one semi-serious inquiry. What is the ideal number of inquiries at which you think, you have the right number. IMO, one should have at least 2-3 tenants to pick from. 

What is the right approach in this situation. I took the rent number off of rentometer.com, but now I am thinking its excessive.