Picking a market segment vs shotgun approach?

[Jeff B.]

Some advocate make any/many deals that yield a profit.

Others, create a marketing plan and become selective, becoming better with each transaction.

That should perk some opinions with the community.

Here's my thoughts before I dove into MFUs.

First, I found that college students have an agenda (to graduate) and when met, they move on, sometimes with adverse consequences to your property -- RULE OUT STUDENTS.

As always, location is a big contributor in RE and cities with high vacancy rates(VR) impact the ROI and you can't control VR. I stopped marketing in Los Vegas for this reason, it's just over built.

If I dislike students and by extension the fast, yuppie singles, what can I do to attract families?

• pick locations near schools, shopping, parks
• look for blue collar neighborhoods
• invest up in family amenities; laundry lockable storage
• shun pools, saunas, barbecues

So with these guidelines, I can market and buy MFUs which fit my plan and management style.

YOUR THOUGHTS?