Help! Wholesale analysis

[Edward Emerson]

Hello!

I am new to the wholesale scene and I'm trying to learn as much as I possibly can. I'm starting off in the Houston market and was wondering what percentage is best that I should use when analyzing a deal. I have watched some videos and I'm hearing 50 percent, some say 65 percent, and even 70. And with that being said please feel free to drop any other valuable information or jewels that you think may be beneficial when analyzing, determining ARV etc. I would greatly appreciate it.