How To Generation Leads - Considering Direct Mail

[Christopher Oyenuga]

Hey there everyone. I've been looking at the standard real estate websites for about 3 months and I either can't find deals or they all have multiple offers - at times resulting in a highest and best offer situation. I'm considering direct mail as I see many homes in the area with potential and would like to contact the owner. Can you please provide any support and advice for direct mail or other strategies of obtaining leads, before I head down the wrong path? Thanks in advance!

Chris Oyenuga

[Abel Curiel]

Hey Christopher,

Any form of lead generation requires systems or else you'll have trouble converting those leads. 

Direct mail not only requires systems but it can be expensive for someone just starting out. You'll need to budget for 6 months-1 year worth of mailings. 

I like cold-calling as a lead generation strategy. If you're the only one dialing, you can reach 10+ property owners in an hour. Of course, this requires knowing what to say and how to convert a lead (call > appointment > negotiate contract > etc).

Just my 2 cents...

Best of luck to you!

Abel