How Beacons Could Revolutionize Real Estate Marketing

[Sean Mackenzie]

An interesting article--by Melissa Kwan of Spacio--which describes how beacons, a micro-location technology that pushes information to smartphones  through Bluetooth Low Energy (BLE), could be used to change the way potential homebuyers and agents exchange information at open houses to drastically improve the customer experience. Check it out.

http://www.inman.com

If anyone is using or has used beacons in real estate marketing, can you please describe how and what results you've seen? I'm very interested to find out more--thanks.