Direct Mail List Criteria

[Trevon Peracca]

Should i include bedrooms as a filter on my new direct mail list? When i have no bedroom filter, i get about 6000 results for my geographic selections, but once i adjust it to 3-10 bedrooms it sinks to 1200 results.

Thoughts?

[Eric H.]

@Trevon Peracca The better defined your list is, the better quality of leads you will have coming in. But ultimately it depends on your goals. How many pieces are you looking to send out and how often? Narrowing it to # of bedrooms is a good idea. Personally, I don't care for 2 bedrooms. They are hard to sell and hard to rent. But again, it depends on your goals. Are you looking for properties for your personal portfolio or to wholesale to other investors?

Hope this helps.

Sincerely,

E. Harris