Off-market Google Ads Tip For Investors: How NOT to Write a Google - part 1

[Yogev Lifchin]

One of the biggest mistakes an investor can make when deciding to take the plunge and start spending money on Google Ads is targeting the WRONG keywords.

It’s true that one way to use keyword targeting is through “broad” keyword types, which are usually less expensive and can capture various keywords you might not have considered in advance. However, this must be paired with a dedicated and robust negative keyword strategy to prevent your ads from appearing for keywords that ARE NOT RELEVANT to your investing business.

For the sake of this example have a look at this attached picture below:

In this picture you can see that this ad shows up on the keyword “House for sale near me…” which is not something a seller would search for (not to mention a distressed seller). This search term will more likely attract potential home buyers.

As we all know, targeting buyers can be a waste of money when competing in this competitive market where each investor/wholesaler is fighting for the next best distressed seller.

Now, what else is this advertiser doing wrong with their ad?

• 1 - The ad is too short. These days, ads have expanded dramatically and can occupy a significant amount of “eye real estate.” Not using this space to its fullest potential may cause sellers to skip over your ad. You want to win any chance to convince a person to click your ad.
• 2- The ad is targeting the wrong keyword. It should include the keyword multiple times within the ad body and title so that it gets highlighted, which is another trigger for visitors to click on YOUR ad.
• 3 - THERE IS NO CALL TO ACTION.
  Every ad needs to create a sense of urgency with a call to action, such as “Start Today” or “Get An Offer Now.” As obvious it may seem, this can be a dramatic inclusion that increases relevant click-through-rates.
• 4 - There is No phone number extension.
  Google allows you to add a phone call extension to your ads, which can convert those who have a greater sense of urgency. It is actually another conversion factor which can be used in your ads and adds both a connection option and “eye real estate”

Conclusion:

The Google Ads game is already highly competitive in today’s market and requires an investment of several thousand dollars per month to see serious traction. There is no room for easily avoidable mistakes like these.