Direct Mail - Offer Strategy

[Alex Brown]

Looking for input!

For Direct Offers, who has experience using this method with Postcards as opposed to an enveloped letter?

My plan is to use postcards that have the direct, cash offer on them and other marketing info to draw the seller in. It will direct them to my site where they can simply click to accept offer, which then I can do further due diligence and send out a Purchase Agreement. Of course my other information (email, phone) will be on the postcard, but ideally they go right to my site for a response.

Thoughts??

[Alex Brown]

Quote from @Jenell Poncabare:

Quote from @Alex Brown:

@Jenell Poncabare Thanks for the response!  My plan is actually to do a test run so I hope to be able to report back, but thought I would ask others as I haven't seen anyone (yet) that put an actual (tentative of course) offer on a postcard.

My mailer list will be a combination of parcels that 1) have been more researched, so I feel comfortable putting a quote based on Market Value from Assessor lists, comps from recent sales, etc. and 2) those with less data available - these wont get a "quote" postcard but a more neutral message. 

This first mailer will be about 300. ~100 quotes and ~200 general. 

 Very cool! Yes, keep us posted on the thread so we can follow along. Happy New Year!

 Thank you and will definitely provide updates!