Direct Mail Response/Conversion Rates in 2019

[John M.]

HI BP Community!

I'm curious what the current response and conversion rates are for my local New Jersey RE Investors. It seems that for me, both have decreased from this time last year. Quality deals (let's say around 75% ARV) are not making themselves known. My current direct mail campaign is a high quality, professional letter with limited edition stamps.

What do your numbers look like for the past 3 months, or so?

I do want to point out that I let many of the smaller opportunities walk (fed to local realtor) as the risk outweighs the reward.

[Marc Winter]

@John M., Have you considered trying post cards?  I have sent out countless thousands over the years.  They work--I think better than letters--because people will read them.  They don't have to open an envelope, they don't have to wonder who it is from.  They just turn it over (before tossing it).  At least they see the message.

Oh yeh, the postage cost is less, too.

Agreed that direct mail today returns/responses are lower than previous years, but it only takes one good deal to make the expense seem trivial.  Good luck!