If I started a new brokerage firm...

[Brent Watkins]

I am considering obtaining my broker's license and starting my own firm. I wanted to get some input from experienced agents, especially on the North Shore. 

If I started a brand new firm, what would I need to do to create enough interest to make the opportunity interesting to experienced agents? I'm just curious what you're looking for. Splits, advertising, etc? I'd love to hear your thoughts.