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Updated over 13 years ago,
Online or in store? (unofficial non-scientific survey)
For those you have the time and interest, I'm conducting a little research on consumer and business buying habits, namely do they prefer to shop online, in stores, or both. This is for a little marketing project I'm working on.
To kick things off, I'll post my own madness so you can get the idea of what I'm shooting for.
I prefer shopping/buying online when:
- I'm on a tight budget for a particular product and I can save significant money buying online.
- I'm not in any hurry for the product, i.e., I can wait for shipping.
- The product is difficult to find locally or simply not available, so I HAVE to shop online.
- The web site/company was very helpful in making my decision/selecting the product I needed so I feel they deserve the sale.
I prefer shopping/buying in a store when:
- I need the product NOW or very soon.
- The price is competitive with online suppliers, especially after factoring in shipping costs.
- I really need to see and feel the product first hand before deciding on a purchase.
- I like to support my local economy so long as I'm not over-spending.
- The store or salespeople were very helpful so I feel they deserve the sale.
Looking forward to your responses. Thank you for taking the time to participate. (nobody's names will be part of this research) :D