Marketing Funnels/systems for Prospecting

[Jeannie Jacobs]

Starting to put together my real estate investment plan.  Part of this is developing a tight marketing funnel mentioned in the latest Bigger Pocket Pod cast with Paul Thompson.  Does anyone have any insight as to what I can use as a reference to create my direct marketing materials?  Strategies on how to provide prospects with offers?  I like the three offer thing mentioned in the pod cast.  And of course the follow up. Thanks