Owning a buisness in today's tech crazed society

[Mary Derman]

Being an entrepreneur in today’s tech-crazed society can be a little daunting at times. It’s very easy to get swept up into the craze and use social media specifically for its intended purpose, to connect with friends and family whenever/wherever. As I have noticed along with many others social media has the potential to be and is so much more. Social media doesn’t just stop at connecting with friends and family, it can be used to promote yourself and your business. It can be used to promote anything really whether it be a holiday, a movement, or even a tweet advertising pop social media does it all. It can be a really effective and useful tool when it comes to growing your business as well as networking.Most business owners I know whether they be big or small use social media in some way for their business now. At just the click of a button, hundreds if not thousands of people can be informed about your business, promotions and or deals in seconds, and if they don’t see it the minute you post they’re bound to see it at some point as majority of people, specifically millennials spend almost two hours a day on social media sites. Social media is a powerful tool for the modern day businessman/woman but it can often times hinder a business’s performance instead of promoting it, you have to know how to use social media effectively. Spamming repeated posts daily about your business can leave your followers overwhelmed or even annoyed that you’re posting so much causing them to unfollow or mute you. The same can be said if your posts aren’t engaging enough.

The average person’s attention span is almost no better than that of a flies so if you want people to read your posts you have to make them engaging and interesting enough that people will want to read your stuff consistently. Lastly whatever page and or platform you decide to have a presence on you have to make your page/account attractive. Having a bunch of pictures/posts that have nothing to do with your business can detract your audience, they may be feeling confused or overwhelmed while on your page or might simply think you’re not worth looking into. Being able to connect with a plethora of people within your job sector is just one of the many benefits to having a presence on social media while at the same time creating more opportunities for your business to expand and gain notice is something all entrepreneurs should be striving to do if they’re not already. Having zero presence on the internet in today’s society is more of a hindrance than anything. More entrepreneurs need to start taking advantage of the benefits that social media has to offer, the results for your business/personal wealth may be small at first but given enough time and effort your presence on the internet can and will grow and your business is sure to progress because of it.