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Updated almost 9 years ago on . Most recent reply
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Introverted Real Estate Investors
Hello BP...
On one of my many commutes home from work, I came to the realization that when it comes to prospecting new seller leads, there are certain methods I refuse to do, and some that I tend to cringe over. Prospecting efforts like door-knocking and cold-calling I can honestly say, I DO NOT LIKE. It's because i have a very introverted personality. I'm never "the life of the party," nor am I much for a whole lot of conversation. However, I have "mentors" telling me cold-calling and door-knocking is best if you have no marketing budget to do mailers, social media ads, etc. However, if motivated sellers happen to call from my website, or potentially from a bandit sign...that works for me (or it would if it ever happened)
I'm a firm believer that "there is more than one way to skin a cat." If there are any other introverted investors out there who don't care for door-knocking and cold-calling, in what ways do you find/obtain motivated seller leads; outside of paid marketing efforts?
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- Flipper/Rehabber
- Arlington, TX
- 2,225
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Door-knocking and cold calling SUCK. They make you feel like you're doing something, but the chance of finding a motivated seller that way is not great. ("Don't ever confuse motion with progress." ~ Hadley's Law)
The way most people get started in RE is to work their COI (your circle of influence == all the people you know) and going out from there, asking about anyone who's at least THINKING about selling their house.
Also, you'd be surprised how well Craiglist ads, Facebook posts and other FREE social media can work for you. I get at least a lead a week off Craigslist.
Also, create links to website from other sites such as social site. Google will bring you up in the results over time if you have a site with multiple inbound links to it. I get a lead a week off just SEO, easy. But it took time to get there.
Online is where your answer lies, as there as multiple ways to get your name out there at low or no cost.
Last thing - even if you are a bit introverted (I am too), you will feel LESS hesitant as your confidence grows. The more you do this (RE in general), the more comfortable you will be. And that will make it much easier to bring up the fact that you buy houses, with everyone you know and meet.