What do people know about HomeUnion?

[Saad Handoo]

It came up on my Facebook feed and I looked into it more closely. They seem to simplify the home investment process, allowing people to invest in homes passively without all the hassles of Landlording and what not. 

Anybody know what the limitations/benefits are of a vendor like this?

This would be my first investment home purchase and I'd be looking to go with a buy and hold investment strategy.