Direct mail marketing or email marketing

[Nevil Issac]

I started a restaurant in Toronto last year. I did not think of using any major marketing techniques till now. I got to know that direct mail marketing or email marketing were best methods to attract customers with offers. But I am a little confused whether to go with direct mail or email marketing. The latter is definitely a less expensive option, but I think direct market advertising can get me more responses than email marketing . Anyone would definitely open the mail addressed to them personally. I'd like to get suggestions from people who know more about this. Which marketing technique could get me more customers ?