Best Times to Post on Social Media For Real Estate Investors

[Dan Illes]

Hello, I'm wondering if anyone would be able to share some insights on growing a social media presence. I don't seem to get the same engagement I used to on FB and IG. Some of this could be my own doing, but I've also heard the algorithms may also be responsible.

With the timing of posts being very important, does anyone have any insights on best times of day and which days work best? This is particularly for someone looking to grow a real estate business not just general posts. I've Googled this at length, but I find the information I come across very suspect and doubt that it's best suited for the REI community.

I've done a decent job growing a SM following. I've been on a few notable podcasts which helps, but seems to be less so than even a few years ago. I offer a lot of development consulting since I have a background in Civil Engineering and Urban Planning. I also own and operate a business that provides water submetering for multi-family properties of all sizes. Social Media is and should continue to be, my main driver of leads for these businesses.

Any insights are highly appreciated! Thank you in advance

[Jonathan Greene]

None of that matters because the algorithm and pacing of the sites and their own personal directives change faster than the speed of light. Consistent content is what wins. Instagram, in particular, has decreased the visibility of non-photo posts recently, meaning Canva posts or more words. So the more authentic the content, the better. Instagram is also reduced visibility for shared posts or replicated posts and pushing the views to the original source instead.

Timing won't matter too much, other than the middle of the night.

[Bradley Buxton]

@Dan Illes

You can get software that will track the engagement of your posts and run A/B test. HubSpot works great for this. There is a cost of course if tracking social media engagement is a priority.  Using ChatGPT or other AI will help with SEO in your posts to increase engagement. 

[Dan Illes]

Quote from @Bradley Buxton:

@Dan Illes

You can get software that will track the engagement of your posts and run A/B test. HubSpot works great for this. There is a cost of course if tracking social media engagement is a priority.  Using ChatGPT or other AI will help with SEO in your posts to increase engagement. 

 Thanks Bradley. I will look into those suggestions.

[Arn Cenedella]

@Dan Illes

I see this question come up quite a bit.

And I see all sorts of answers but little of the “wisdom” makes sense to me.

If one was to say, the best time to post is Tuesday at 10AM or Thursday at 2PM.

Do they mean Pacific time? Eastern time? 

10am ET is 7am PT. 

Do we really believe prime social media time is 10am in NY am 7am in CA?

Or is it 10am in both places local time?

My suggestion is focus on the QUALITY OF THE CONTENT.

CREATE CONTENT THAT ADDRESS THE PAIN POINTS OF YOUR AVATAR.

At the end of the day, there’s no magic formula, there is no way to game the algorithm as it keeps changing anyway, jist ge consistent and post quality content.

[Dan Illes]

Quote from @Arn Cenedella:

@Dan Illes

I see this question come up quite a bit.

And I see all sorts of answers but little of the “wisdom” makes sense to me.

If one was to say, the best time to post is Tuesday at 10AM or Thursday at 2PM.

Do they mean Pacific time? Eastern time? 

10am ET is 7am PT. 

Do we really believe prime social media time is 10am in NY am 7am in CA?

Or is it 10am in both places local time?

My suggestion is focus on the QUALITY OF THE CONTENT.

CREATE CONTENT THAT ADDRESS THE PAIN POINTS OF YOUR AVATAR.

At the end of the day, there’s no magic formula, there is no way to game the algorithm as it keeps changing anyway, jist ge consistent and post quality content.

 Appreciate the insight. Thanks, Arn

[Chris Seveney]

@Dan Illes

As mentioned not as much about timing but engagement

You need people to engage with your posts is what will drive your presence

The other thing to consider is what is your end goal and message you are trying to relay