Small Multi Family Direct Mailing Approach

[Nathan Pylant]

Hi All!

Always looking for feedback! Would love to hear thoughts on my current approach and maybe what I could be doing better.

1) I am finding communities of small multi-family (duplexes to 8 units) that I like the properties, area, and potential price points. 

2) I then create a semi-custom letter, typed out, that I will then mail the property owner. The custom part of the letter is the owner's name, the type of property (duplex, triplex, etc.), and the street that the property is on. I Introduce who I am and what I do (realtor focusing on sourcing investment properties for my clients) and then explain that I liked there property (also ask if not this property is there another you are interested in selling). 

3) If I receive a call back with an interested seller, I ask if I can schedule a time to walk the property in the next 48 hrs to get them an official offer. If I don't receive a response, I will follow up two more times over the following 2 months. 

I have just started and am only doing this in waves of 100ish letters a week in order to be able to pivot in strategy should I see an opportunity. 

Does this sound like a sound strategy? If not, what are some areas of opportunity?