What's a good balance?

[Frank Raciti]

I'm a newbie who has been at it for a year and a half. Early on, I had a coach that really stressed social media advertising over all other methods. We spent countless hours while I tried to master Facebook ads, getting my website set up, blogging and syncing my website with my Facebook page. Incredibly time consuming. I see that most of the discussion here surrounds more traditional methods; targeted mailings, D4$, EDDM, door knocking, etc. What is a good mix? I don't have the resources yet to pay someone to do this and I think my time is better spent networking, D4$ and studying than it is rewriting a blog to put on my website or making YouTube videos . I know at some point I want to be running on all cylinders but right now all I want is a deal.