Direct Mailing (sorry, I realize this has been asked many times)

[Solon Stratton]

Hello, I realize this has been asked many times before. I will break this into four parts. 

1. Can someone could clue me in on the certain criteria that I should use for direct mailing? I use "listsource." I am starting out an in high school, so even one deal a month would be satisfactory, and enough for friends/family to start taking me seriously. 

2. Secondly, when mailing, do you guys send to different lists, or do you hammer the same list multiple times? I plan on hitting a list at least 6-7 times before switching, but was also curious if I should just mail to the same people for a long time, and if so, how long. 

3. Thirdly, when selecting high equity, absentee owners, probate, and pre-foreclosure, for criteria, should separate lists be made for these, or should these criteria be combined in any manner?

4. Any tips specific to Sacramento/Roseville from wholesalers/flippers/renters would be appreciated

Thank you.

[Michael Quarles]

Originally posted by @Solon Stratton:

Hello, I realize this has been asked many times before. I will break this into four parts. 

1. Can someone could clue me in on the certain criteria that I should use for direct mailing? I use "listsource." I am starting out an in high school, so even one deal a month would be satisfactory, and enough for friends/family to start taking me seriously. 

2. Secondly, when mailing, do you guys send to different lists, or do you hammer the same list multiple times? I plan on hitting a list at least 6-7 times before switching, but was also curious if I should just mail to the same people for a long time, and if so, how long. 

3. Thirdly, when selecting high equity, absentee owners, probate, and pre-foreclosure, for criteria, should separate lists be made for these, or should these criteria be combined in any manner?

4. Any tips specific to Sacramento/Roseville from wholesalers/flippers/renters would be appreciated

Thank you.

 Good to meet you

Q1, Q2, - As an investor who buys at 65-70% of “As Is” value it is important that I only market to properties which will produce that ability.

The following is the criteria I like the most

• 30 Plus % of equity
• 5 plus years of home ownership
• No corporations
• No trusts unless in a high trust state
• Single Family Residences
• Accessed value not to exceed the area’s median home value.
• Absentee out of state owners

Because this list is typically small, mainly due to the filter of out of state absentee owners, I will add this list as well.

• 30 Plus % of equity
• 5 plus years of home ownership
• No corporations
• No trusts unless in a high trust state
• Single Family Residences
• Accessed value not to exceed the area’s median home value.
• 50% Absentee
• 50% Owner Occupied

If my budget was such that I could send to all home owners then I wouldn’t care what percentage of absentees to owner occupied there are.

Once I have the list I would market to it 6 months in a row using six different mail pieces. At the end of the six months I would rerun the list and start over.

Q3 - Stick with the equity list. And California has stick laws to abide by when deal with NOD and TS properties.

Q4 - Sacramento is a great market. Congrats on being in a hot area..

Happy House Hunting