importance of market value

[Mae T.]

i do need your opinions for property investment.

location seems to be important, i found this condo close to shopping mall and grocery store and university. but what if you find out that the seller's price seems to be beyond market value and the owner is just stubborn would you still consider buying it?

how important is market value ? do we need to bother with it when looking at properties? thank you in advance for your insights.