MKT & Comm. Director from Cincinnati, OH

[Jessica Stringfield]

Hello! I am the Marketing and Communications Director for a company that is growing very quickly and I'm interested in hearing more about what works and what doesn't in terms of Social Media Advertising, Community Event Planning and tackling those difficult FB reviews from the oh-so-eager-to-complain-on-social-media Millennial generation....don't worry, I'm a Millennial so I can say that! ;) All joking aside, I'm interested in creative advertising ideas, any advice from other college town rental properties and just general PR/Marketing Talk. I am also interested in hearing how your company gives back! Do you have a philanthropy aspect to your company? My company is involved in several philanthropic endeavors and I want to be able to harness that 'good news' vibe so folks know we are a good company to do business with. What do you do? Lets chat! :) 

[Jessica Stringfield]

Hi @Adam Curry! Thanks for joining the conversation. I came from the Cincinnati Art Museum prior to joining my current company so I have a non-profit heart and a business mind. It's a delicate balance and although I liked the museum, I found myself drawn to more of a for-profit direction where there is more financial 'freedom' to help other non-profits as well as operate in a business sense (in my personal life and professional life, I am very active in the non-profit world). It sounds like you've made some great efforts so far to give back! The toughest part is sustainability when it comes to philanthropic programs but it's great to do what you can when you can and share that news with your followers. I know, as a marketing professional and a consumer, I'm always drawn to companies that give back and show that they care. :) Thanks for sharing your experience!!!