Hello to all great to be here

[Josh Sexton]

Hi everyone, My name is Josh I'm in the western suburbs of Chicago. I own one rental property and just recently sold a fix and flip. I'm wanting to get into the wholesaling end of thing for cash flow and the opportunity to cherry pick the deals and add to my portfolio. Looking for any input and to network endlessly to get this done. I've recently sent out some mailers to absentee owners with a surprising call return rate but still now deal as of yet. Really just looking for some inspiration or if there's anyone out there in my market and or feel like mentoring I'm up for it. Thanks, Josh Ps. I love the fact that most everyone in here is humble and most live by the give back mentality. Great being at a place of like minded people.

[Dev Horn]

Welcome, Josh! The market up in IL seems to be heating up; I'm not surprised to hear you're getting good response. You're targeting a good list. To increase response rate AND the quality of your leads, consider these two factors:

1) FREQUENCY - hit that group monthly and you'll see response rate rise over time. Here's a free video on the "Rule of 7" about the topic of frequency with direct mail (or any form of marketing, actually).

2) MESSAGE - you want the right people to call you. I call it "self selection" into my offer. To get the right people to call, the messaging is critical. You need to touch on "pain points" that you can solve, and the people who have those pain points will call you. THINK OF IT FROM THEIR PERSPECTIVE. Don't be a "real estate investor". Be a "real estate problem solver" for people that need to move on with their life. To optimize your messaging, consider A-B Testing. Send half you list one card with one message and look, and send the other half of your list another card/letter with a different message and look. Let the data tell you what is working better. Throw out the loser and test again if you wish, putting a new challenger up against the mailer that did better in "round 1". You'll be surprised at what caused people to respond. Could be a picture or certain wording.

“The greatest success stories were created by people who turned problems into opportunity.” ~ Joseph Sugarman