of Profound Commerce, an e-commerce aggregator founded by Matt in 2018. Matt was CEO and I was CFO. In February of 2024, Profound Commerce was acquired by the AMBR group for nine figures in cash and stock.

After a short transition that ended in April 2024, we were out the door at AMBR. We unleashed back into the world to pursue new entrepreneurial ventures. Mindful Real Estate Partners is our next act.

We are investors, developers and syndicators specializing in single family and small multifamily. Our thesis is that there is a critical shortage of inexpensive but quality housing in the US. Ground up single family and small multifamily is high demand by both end users and investors. However, it is underserved by both real estate developers and equity capital providers. There is plenty of end user demand, but not enough housing supply or enough equity capital. That’s our opportunity!

We like markets in the midwest and southern US, including Houston, Dallas, Fort Worth, Phoenix, Columbus (OH), Tulsa and others. That said, we’ll go anywhere in the US where housing is needed and multifamily development makes sense. We generally stay away from California because of regulatory issues.

We know who we are and what we are good at: we’re out-of-town but highly engaged real estate investors who know how to pencil deals, structure deals and package deals to raise capital. We are also good at networking, finding unique opportunities and partners and creating differentiated deal flow. We are disciplined capital allocators, excellent communicators and highly accountable. We are rapidly becoming experts in the nitty gritty details of construction.

We also know who we are not: local market experts. We believe that real estate is fundamentally a local game and without local knowledge, we’re going to get wrecked. MREP looks to partner with developers and GCs who have great local expertise. We look to see the local market through our partner’s eyes and help them spot and rate opportunities and then we help them execute the best ones.

We focus on real estate developers and GCs that have a track record of getting things built, but that are not so established that they have a large network of equity capital providers. In other words, we focus on developers who need us. Our expertise bridges the gap for these emerging developers and allows them to grow in their capabilities and ambitions.

Our goal is to become our partner’s most important partner. They want to work with us because of who we are as people, our track record of success, our ability to execute and our trustworthiness. With that relationship, we provide support, expertise and of course capital. In return, our partners are highly engaged and bring us their best ideas and deals.

In our first year of business, Mindful Real Estate Partners has two GUC exits, another two under contract, and 15 active deals. We are looking to scale to 100+ exits / year by the end of 2026 using our proprietary model.

Austin, Texas

2 Votes