Finding Strong Rental Markets

[William Staton]

Hello Everyone! 

I'm new to bigger  pockets and am still navigating the site.  I have several rental properties in my area currently. 

I'm looking for property in Florida, mainly the Sarasota or Ft Myers area.  What is the most effective way to locate areas with the highest rental potential?

I'm basically asking if you are coming into a new area how do you begin the research?

I have some ideas, but would love some feedback. 

I'm looking to buy and use it for short term and  long term rental.

Thank, Will