Airbnb Luxe and Plus

[Matt Ayoub]

Hi everyone. I have a successful 4 bed single family home STR with pool, hot tub, and meditation gardens in los cabos Mexico. I've been fortunate to achieve 50+ reviews on Airbnb averaging 4.96 with similar stats on VRBO. Over the past 4 years I've raised my average rate from about $450 to almost $700 / night, almost fully booked in the prime Nov - May months. We go far to exceed guest expectations and offer many amenities. I am wondering whether it would be beneficial to apply for a luxe or plus "certification" in terms of attracting more guests or raising my rates / profitability further? Does the forum have experience taking a unit in this direction from a marketing / branding experience? Any thoughts?