Do I finish simple cosmetic upgrades before listing?

[Kimberly Rackley]

So we are closing on a Sevierville, TN cabin property next week and it is totally turnkey. With several bookings to the point that we won't be able to get inside until end of January. However, we need to have our Airbnb listing up before that. We have photos from the current owner to help us get our listing up and running. 

We want to convert it from a bit of an older traditional rental to an upscale luxury lodge feel, however. Should we do those renovations and take photos before listing in on Airbnb, or just establish our new brand in time after we get inside?