Getting guests to book

[Ashley Wolfe]

In our first few months as STR owners/managers, we've found that people REALLY like what we're doing with our log cabin and they are highly satisfied and giving five star reviews online. We know bookings will pick up but I'm wondering what I can do to fill June-August. I'm a bit surprised that no one has booked in the summer months when kids are off school and families are vacationing.

Our typical customer has been mid-life or older couples and best friends although families have been inquiring.  Other than contacting former guests, posting on Craigslist and social media (which has only given me leads that don't turn into bookings), what should I do to help get these months booked up?

Luckily, we've got some guests who have already secured September-November for us because of the local attractions/events.  But I'm worried about the summer.  I thought it was going to be WAY more busy!  Or am I worrying too early?

Thank you wise ones!!!!

[Timothy Church]

That is one of the things that can be stressful about STR. While they perform great, most guests book rather last minute. In Galveston, 50% of guests book in the last 30 days! You really don't want a full calendar a month or two out as you are actually missing out on a lot of guests. When I hear people saying that they are booked up for the next 2-3 months, all I can think of is all the cash they're missing out on being priced so low!