Booking % Statistic on AirBnb - What's good?

[Sean Wilt]

Wondering what a "good" percentage is for bookings per views on AirBnb.  We are currently at 2.3%.  I tried to do some research but couldn't find an easy answer so thought I would ask the group.  (we have 5 bookings out of 215 views in last 20 days)

[Michael Greenberg]

Originally posted by @Sean Wilt:

Wondering what a "good" percentage is for bookings per views on AirBnb.  We are currently at 2.3%.  I tried to do some research but couldn't find an easy answer so thought I would ask the group.  (we have 5 bookings out of 215 views in last 20 days)

•  I think this is a lousy metric.  Just because people are "possibly" looking to stay at your place, there isn't any detail information beyond this semi-arbitrary number that AirBnb displays.  Remember, they are only interested in you lowering your price so you're booked 100% of the time - that's how they are paid.  I just check one of my places and it's at 1.5%, yet I'm booked 80% of the time on this place via all channels I am using (VRBO, ABB, Direct).  Don't drink their cool-aide, do your own hard pricing research and update it monthly.  You'll find your own price for success.