Maui Vacation Rental - Marketing strategy during gaps...

[Justin Brophy]

My wife and I recently purchased a condo in Maui (5 minutes north of Ka’anapali).  The history of the unit/complex shows very good repeat renters, families, etc.  My wife has an amazing eye in regards to interior design (Her day job).  We will be making some changes to the unit to make it even more attractive to vacation renters.  My question is:  Does anyone have suggestions in regards to filling those gaps (3 - 4 nights) in between rentals?  The property management on site allows booking through their website directly, we have transferred the VRBO to us from the previous owners, and I am using my personal facebook account, and craigslist to get the word out.  My goal is to fill those gaps in between rentals.  I am wondering if there are any other owners out there with any suggestions which have worked for them?  Any other good methods, facebook groups, etc.?  Any help would be much appreciated.  Thank you in advance.