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Updated about 7 years ago,
VRBO/HA's Marketplace Feed/MarketMaker/Ranking Metrics thoughts?
For those of you that are proponents of VRBO / HomeAway (including me), and have worked with their new toolset, what is your opinion? Personally, I am testing it and it seems to work very well and provides some very relevant information and help. So what's the "gotchya" I ask myself? My obvious thought is price erosion of our market. While it's nice to know the details of a competitive landscape, could they be providing too much information and creating a commoditized marketplace?
On the flip side, is this in response to Airbnb's tools? Are the rumors true about Airbnb, that your rankings suffer if you're listed on other sites? My gut is telling me yes and yes to both. I've seen a spike in VRBO/HA requests and bookings - including higher rates and returns - far too great to ignore. in turn my Airbnb has gone a little silent and my rankings are down for no apparent reason.
Let me hear you BP community.
Thanks,
Mike