VRBO

[Megan Arzt]

I'm in the process of closing on a short-term vacation rental. I I'm looking for advice on the best way to Market it. I already have set up an account with Airbnb, but since this is a larger property, three bedrooms and two baths, VRBO seems to be the best way to go. What level of membership to people recommend? Also, would you do any of the bundle add-ons such as HomeAway, or the international option? Or if there is something I am overlooking I would welcome that advice as well. Thanks in advance!

[William "W.J" Mencarow]

Megan, I've had my short-term vacation rentals for 11 years on VRBO (now part of Homeaway) among other sites.  Eric is right, it depends on your market.  I would add that it also depends on your rental rates, because the upper tier listings are costly.  I have a platinum listing for my most expensive property because I recover the listing cost with just one booking.  But it would take at least half a dozen bookings to recoup the cost on my other rental, so I just have the classic listing.  That and craigslist keeps it pretty full.  If you use craigslist, which I recommend, make sure you keep it at or near the top of the listings.  Also, be aware that since Homeaway was bought by Expedia a few months ago they have begun charging travelers a "service fee" on all their sites (VRBO, Vacationrentals, Greatrentals, etc.).  Most people I've talked to think I am charging the fee, so I have to explain that it's them, not me.  And they are not happy about it.