How We Increased STR Occupancy from 60% to 90% in 3 Months (Lessons Learned)

[Aliya Turner]

When we took over managing this short-term rental, it was struggling with low occupancy, inconsistent guest reviews, and poor pricing strategies. Within three months, we optimized the listing and implemented key strategies that took it from 60% to 90% occupancy. Here’s what worked:

✅ Listing Optimization – We rewrote the description with high-ranking keywords, added professional photos, and used a compelling title to stand out.
✅ Dynamic Pricing – Instead of fixed rates, we used pricing tools like [PriceLabs / Beyond Pricing / Wheelhouse] to adjust rates based on demand, local events, and seasonality.
✅ Automated Messaging – We set up scheduled guest messages to improve communication, reduce cancellations, and enhance the guest experience.
✅ Superhost Strategy – We focused on getting 5-star reviews by optimizing the guest experience, from check-in instructions to small welcome gifts.

🎯 The result? A 30% increase in bookings and a revenue boost of 40%!

👉 Question for the community: What strategies have helped you increase your STR occupancy? Let's share and learn from each other!

[Collin Hays]

Great job!