6 Guest Types That Will Increase Your STR Bookings & ROI in 2025

[Erica Dike]

If your vacation rental is designed for everyone, it speaks to no one. A generic space might attract one-time guests, but a strategically designed rental tailored to your ideal guest type builds loyalty, commands higher rates, and keeps your calendar booked.

But it’s not just about aesthetics—choosing the right amenities can significantly boost your ROI, but they’re not one-size-fits-all. What works for a beachfront bungalow won’t necessarily work for a downtown loft.

Your design and amenity choices should be tailored to your:

👉🏾 Property

👉🏾 Location

👉🏾 And—most importantly—your ideal guest.

So, who is your ideal guest? Here are 6 common guest types and the amenities that attract them:

1️⃣ Business Travelers – They need high-speed Wi-Fi, a dedicated workstation, blackout curtains, and a coffee bar to stay productive.

2️⃣ Families & Groups – Safety, durability, and functionality are key. They look for open layouts, kid-friendly amenities, and smart storage solutions. Essentials include pack ’n plays, high chairs, safety gates, and easy-clean surfaces (no white sofas!).

3️⃣ Luxury Seekers – These guests expect an experience. Spa-like bathrooms, high-end bedding, statement decor, and concierge-style extras (welcome baskets, in-house spa services, etc.) help justify premium rates.

4️⃣ Adventure Travelers – They want gear storage, outdoor-friendly spaces, and rugged yet stylish design. Think an outdoor shower, fire pit, and durable, easy-to-clean furniture that can handle wear and tear.

5️⃣ Special Occasion Travelers – Whether it’s a honeymoon, birthday, or anniversary, these guests are looking for a memorable, "Instagrammable" stay. Details like mood lighting, cozy nooks, a romantic balcony setup, and a “wow” factor make all the difference.

6️⃣ Digital Nomads – Comfort meets function. They need a well-designed workspace, ultra-fast Wi-Fi, and long-stay conveniences like a washer/dryer and a fully equipped kitchen.

Why This Matters for Your ROI:

When your STR feels tailor-made for a specific type of guest, it stands out in a crowded market—leading to higher occupancy, better reviews, and repeat bookings. Investors who take the time to define their ideal guest make smarter design and amenity investments—which can directly impact ROI by up to 53%.

👉🏾 Which guest type best fits your STR? What amenities have made the biggest impact on your bookings?

[Michael Baum]

I am not sure I agree 100% with this @Erica Dike.

There are a lot of overlap in all those demographics and if I can create a space for multiple demos, then that is what I will do.

Our place fits will for most of these with the exception of luxury folks. We have gotten all the others in a single group.

There are things that are must haves IMHO. Washer/dryer, internet etc.

I do agree that in certain areas you need to focus like you said. I am not creating a family space in a 1/1 downtown apartment.