STR vacancy ideas

[Bryant Xavier]

Hey guys. I'm a STR owner / manager located in Texas (Bryan /College Station, TX specifically.)

Question: I am wondering what are some things you've done in the past at your short term rentals to fill the vacancies during your slow season? 

Middle of December - March is always our slower season for our short term rentals. Since we're In a college town, a majority of our travel demand revolves around the Texas A&M University and the university's events. With winter break the town turns into a ghost town and not a lot going on here until March, or so. 

Thanks in advance for the recommendations / suggestions!