Airbnb Stats: Valuable or Worthless?

[Mark Miles]

Hey, I find the Airbnb stats to be immensely confusing. I think they used to be more helpful in the past and they made some changes and now they're not so valuable.

I see weird and different values for my Airbnb stats depending on if I'm using my laptop or phone to view them. And there’s also weird menus and sub menus that you have to click through to view different stats. And the menus and sub menus and configuration options to view the stats are confusing and different on laptop or phone 🙈

Is anyone getting any benefit from the Airbnb stats???

One thing I'm trying to do is to test different cover photos to see which ones draw a greater % of click-thrus (which seems like a reasonable thing to test).

I'd like to be able to view the Airbnb stats to see, for each cover photo I test, things like what % of people click through on it. But I can’t make heads or tails of these Airbnb stats. You would think this would be one of the most obvious helpful stats that Airbnb can provide, but I’m struggling with it.

Anyone else having better luck with the Airbnb stats?