A very simple way to increase your ROI inside your STR

[Garrett Brown]

As everyone is getting for the holidays to ramp up and the new year to turn, I want to give some insight into a simple thing that me and my team have been doing to increase our ROI by about 10-15% each month. Some people already do this, but I chatted yesterday with someone who had not thought of this, so I wanted to give out one of my best ways to maximize your revenue and resources.

We upsell 3-to 4 simple packages that guests love; I have trained my cleaners to handle them (they make extra money), my VAs help schedule it with cleaners, and we still make a 50% profit margin on everything.

An example of one package we have is a Romantic Package - $199. 
12 Balloons (buy the helium tanks and keep balloons on site for your team or use a local shop)
Rose Petal Entry Way (bought off Amazon)
2 Dozen Roses (local grocery store for $10-15 each dozen)

Led Candle Display (bought off amazon and reusable)
I Heart U Signs (amazon and reusable)
Champagne (or wine if they want)

This equals around $60-70 each time and we pay our cleaner $40 to set up. Guests love this upsell for the experience provided, they are more likely to share on social media, you can use the decorations as marketing, build relationships with local vendors, and provide extra income for your team. 

We even (I still can't believe it) had a person stay in one of our units that is about $350 a night, who bought EVERY SINGLE PACKAGE (Romantic, Birthday, Breakfast, and Pizza/Smores Kit) and spent $1000 in packages alone. I definitely thought it was a scam but it was legit and easily one of my most profitable 1 night stays away from a pure revenue stand point. We sell about 5-6 of these a month per unit. Happy hosting and holidays my fellow STR friends!

[Garrett Brown]

@Trent Reeve completely agree, but I'm hoping this helps some operators start thinking about what they could offer additionally to keep boosting their revenue. If it's a family cabin, we still sell our Breakfast Package (all things not cooked) and Birthday Package quite a lot. Nothing in the STR space is one size fits all, but the ideas can help others see the potential in their property.