Running ads for direct booking website

[Alton Johnson]

Hi all! I'm curious to know how many of you have explored running Facebook ads to promote your STR and generate more bookings. Additionally, I would greatly appreciate any insights or examples of successful ad creatives that have worked well for your STR properties.

We've got a direct booking website getting built at the moment (which I'm particularly excited about), but then the next step will be promoting it, so I'm curious to get some thoughts and feedback around this.

I know not everyone is excited about direct booking sites, but I'm mostly curious about the people who actually do have them and how it's promoted.

Thanks for any tips!